Percent of exhibitors outscored
From the middle of the pack to outscoring more than 86 of every 100 exhibitors evaluated.
Above the all-show average both years — and the gap widened.
Moved from below the island-booth average to above it, outscoring 79.6% of comparable island exhibits.
Perfect marks for brand identity and company recognition; 4.5 for attention-grabbing design.
Evaluator ratings on a 5-point scale
Products took center stage
Product presentation was the weakest category in 2024, below both benchmarks, with evaluators asking for more physical product. After the redesign, staging, benefit signage and takeaways each scored 4.0 — above comparison averages.
A message people remember
The exhibit earned top marks for brand identity and company recognition. Evaluators called out the color, lighting and imagery, a distinctive look, a clear value proposition and an open layout.
More engaging to explore
Creativity and interactivity, both 3.0 in 2024, rose to 3.5 — while exhibit presentation climbed to 4.14 and staff performance held steady at 4.0.
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Let’s talk strategySource: independent booth-effectiveness (E3) evaluations of Chadwell Supply’s island booth at NAA Apartmentalize, 2024 and 2026. Overall scores out of 15; category scores out of 5.
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